As the music industry evolved over the last several years, the business of photographing musicians and bands for record labels changed with it. Despite declining album sales industry-wide, reps who get their shooters work with music labels say they have just as many jobs now as they did a few years ago. They also say there are still big-budget commercial music jobs to be had. What’s changed, they say, is that the fee structures now vary greatly, and that labels, like every other photo client, want more for less.What can make working for a record label worthwhile for photographers, especially jobs with smaller budgets, depends on a number of intangibles, such as the potential for licensing, future assignments in the music industry or the chance to build a portfolio that appeals to advertisers.
I found this article on PDN’s website and thought it was helpful to anyone who is interested in music photography or advertising for major corporations.
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